How to Convert Your Instagram Followers into Your Customers?

Posted date: 10/02/2023 11:11 PM

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Social media marketing is an integral part of the marketing in this digital era. The companies or brands who are investing in the traditional marketing system since long, are now shifting their mode of marketing from physical to digital according to the trend.

Earlier brands used to adopt the methods for promotion was TV ads, news paper ads, radio, outdoor banners, hoardings and similar kind of things, where currently they are switching towards search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), bulk SMS, email marketing, WhatsApp or other kind of messenger marketing and influencer marketing along with few of the traditional marketing methods.

In order to do any kind of digital marketing, either you have to hire an agency or do it by yourself after learning few things. And in this article, we will discuss about the social media marketing. Specially about Instagram- why you should choose it how you can do all these stuffs yourself.

Though there are several social media platforms available in the market and almost all the platforms are free to use. But it doesn’t mean that you have to go for each of the platforms. Each platform has its own objective and own algorithm. And also, each platform has its own set of users. So every platform is not for everyone and you have to choose your platform as per your need and nature of your business.

You can choose Facebook if you want to reach more people as it has the largest user base. LinkedIn can be chosen if you want to attract professionals and corporate employees. YouTube and Instagram are ideal for video marketing, specially through short video marketing.

Instagram is the first ranked platform by us as it’s the fastest growing platform now a days and it’s became the platform having second largest user base. It’s also a platform where you can post all kinds of posts like images, long form videos and short videos. You can also find people from all categories in a single platform. Only limitation is that you can’t share links in posts. The only area where you can share a link is the “Link in the Bio”. But there are few hacks though which you can share so many links through automation which will be discussed in the later part of this article.

There are few tricks and techniques to market your product s/services and brand over Instagram. You can also convert your Instagram followers into your customers with those tricks and automation.

1. Engage with your followers regularly: Along with posting contents regularly, you need to respond to the comments & ask for feedbacks in order to make them active with your profile and in this way, you can create a sense of community.

In order to invite them to join you on a WhatsApp or telegram group, you can use automation process. To see a demonstration, you can follow the profile here and type “WhatsApp” in the comment section of any post and you will get an auto response in your DM containing a link to join the exclusive WhatsApp group. In this way, you can send any link to the followers who are being engaged with you along with, you can also increase the engagement in profile.

2. Offer exclusive deals and promotions for your followers: The same thing we have just discussed. You can create exclusive deals for your followers and share the link with them through the automation tool.

Like we offer an exclusive deal of 90% off in the Instagram Automation Course through the automation process. If someone types “automation” in any of the posts, then they will get the exclusive link in their DM inbox.

3. Utilize Instagram’s shopping features: It’s like your store front. You can feature your products in this section and sell your products/ services right from your profile.

4. Share user generated contents: Content should always be your own. You shouldn’t share anyone’s content or copy it from open and public places. Your content should contain your logo, brand colour and other branding things to make you identified in the crowd. It is always suggested to develop your own content and have a content strategy.

5. Collaborate with influencers: You can partner with the influencers from your own industry who have a large audience base to reach the potential customers. It is highly necessary to collaborate with the influencers from the same industry as there are maximum chances that the followers will relate you and you can generate sales from that audience. They may be your followers first and later you can convert them as your customers.

6. Utilize Instagram Stories & Reels: Story is a tool to make your followers aware about your existence by reminding them in an interval and reels are the way to reach the potential audiences who may or may not follow you. Instagram will make it reach to the people of similar interests.

7. Be consistent with your Branding and Messaging: Make sure that your Instagram profile aligns with your brand’s mission and values and keep your messages consistent across the platforms. If you are reflecting your brand as a digital entrepreneur in a platform and representing as a professional in another platform, then the brand value will be confused and hence will die. So keep consistent in your branding journey.

If you want to visit a profile to have a study about profile making, profile designing, store design, content structure, content strategy and automation strategies, you can have a walk through of our profile here.

You can also join our mailing list by clicking here. Your queries and conversations are most welcome.

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